Reebok By Victoria Beckham
Adapting the prim aesthetics of her namesake label to the vernacular of contemporary activewear, Victoria Beckham partners with heritage UK sports outfitter Reebok for a streamlined collaborative collection. After perusing the archives of the brand’s 50-plus year legacy, Beckham found inspiration in the label’s 1990’s-spanning partnership with Shaquille O’Neal, melding the graphic touchstones of the now-retro collection with the constructional savvy that is an indelible crux of Beckham’s coveted womenswear outings. Injecting Reebok’s O’Neal-referencing ‘Dunkman’ logo into future-facing technical fabrics, the Reebok By Victoria Beckham collection strikes an essential balance between nostalgia and modernity in its concise collection of highly adaptable womenswear. The innovative flare of the lightweight technical outerwear, zip-down tank tops, and supple sports bras that comprise the collection are assisted by straightforward logo-brandished jersey staples, alluding to both Reebok’s performative engineering and its prevalence as a streetwear mainstay. By remaining faithful to the label’s legacy, Victoria Beckham’s contribution to Reebok’s long-running history of unexpected collaborations strikes as both deeply referential and intrinsically inspired.
